2024

AA Drink

A leading Dutch sports drink brand across NL and EU, developed specifically to support hydration and energy - the brand aimed to strengthen its digital presence and connect more meaningfully with its online audience.

Communication Strategy

Execution

Concept Development

Art Direction

To support the official EUROS x AA Drink merchandise campaign, ABC developed and executed a 360° social strategy. leveraging influencer marketing and user-generated content to maximise reach and engagement.

Central to the campaign was a custom image and video shoot in the heart of Amsterdam. From concept development to art direction, ABC crafted visually compelling, platform-optimised content that authentically communicated the brand’s message and sparked strong audience resonance.