top of page
2023
Budweiser
Budweiser - A global beer brand under the AB InBev umbrella - BUDX was created as an offshoot to strengthen the brand’s presence in Europe by connecting with young, culturally engaged audiences through music, fashion, design, and large-scale cultural moments.
Communication Strategy
Execution
ABC brought BUDX’s culture-led platform to life through a series of high-impact campaigns, ranging from large-scale music events to curated brand collaborations and intimate pop-ups.
By partnering with musicians, artists, and influencers across key markets, ABC helped shape and evolve the BUDX brand voice - positioning it as a credible player in youth culture and driving meaningful audience engagement both on the ground and across digital channels.
bottom of page