2024

Corona x Paris Olympics 2024

For Corona Cero’s sponsorship of the 2024 Olympic Games, they transformed the boulevards, rooftops and gardens of Paris into a shining sea of golden moments, becoming the most talked about sponsor in the process.

Channel Management

Communication Strategy

Concept Development

As part of this large-scale experiential takeover, ABC led internal communications and shaped the overarching content strategy to spotlight WINK’s full-spectrum capabilities - from VIP rooftop events to immersive beachside experiences.

In parallel, ABC developed a comprehensive communications toolkit for local markets, enabling consistent, on-brand execution across NOC house activations throughout the city. This ensured cohesive messaging and elevated visibility across all touchpoints of the wider campaign.