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2023
Red Bull x Neymar Jr
A fast and technical five-a-side tournament led by brand ambassador and global superstar, Neymar Jr in collaboration with Red Bull. Teams come together from more than 60 countries to showcase their skills aiming to reach the World Finals.
Communication Strategy
Concept Development
Art Direction
ABC partnered with Red Bull Global to lead the ‘Red Bull Neymar Jr’s Five’ (now Red Bull Football) social channel positioning it as the premier platform for the world’s largest amateur football tournament.
From concept development to on-site production, ABC led creative direction and content execution in collaboration with Neymar and his team. A tailored social-first strategy was implemented across both the global channel and 22 local market pages, ensuring consistent storytelling and high-impact engagement throughout the international campaign.
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