2025

Corona x Lady Gaga

To celebrate 100 years of Corona, WINK brought the iconic brand's 'This Is Living' campaign to life with a Top 100 Beaches platform and a record-breaking concert on Copacabana beach headlined by pop idol, Lady Gaga.

Communication Strategy

Concept Development

ABC maximised impact of Corona’s Beach 100 campaign across agency social with effective storytelling and a clear cut narrative, connecting key moments throughout the event.

A focus on amplifying WINK's input on producing a mega event and positioning a brand across experiential touch points with VIP event areas, hotel parties and side events.