Corona x Paris Olympics 2024

Corona Cero is positioned as a global sponsor of cultural and sporting celebration moments. The challenge was to stand out in one of the most saturated global media environments: the Olympic Games in Paris.

We shaped the content strategy and internal communications to unify WINK’s experiential output across Paris. From rooftops to beach-inspired activations. Alongside this, we built a market toolkit that ensured consistent execution across all NOC house activations, amplifying visibility and coherence at scale.