Red Bull x Neymar Jr

Red Bull is a global energy brand that builds sport and culture into high-performance global platforms. Turning the world’s largest amateur football tournament into a unified, culturally relevant digital platform across 60+ countries.

We led the social strategy and creative execution for Red Bull Neymar Jr’s Five, shaping it into a global content platform across 22 markets. From concept to on-site production with Neymar and his team, we built a consistent, social-first narrative that scaled tournament storytelling worldwide.