Corona x Lady Gaga

Corona is a global beer brand built on “This Is Living” - sun, beach, and cultural escapism. A 100-year milestone needed to feel culturally relevant, not retrospective. The challenge was to turn heritage into a modern global moment.

We helped scale “Beach 100” into a full cultural platform - connecting a top 100 beaches concept to a record-breaking Copacabana concert with Lady Gaga. Through social storytelling and event amplification, we linked every touchpoint; from VIP experiences to side events - into one cohesive, high-impact narrative.